About Us

About Doe River Designs

Welcome to Doe River Designs!

We’re a small family business inspired by the beauty of the outdoors and the memories made there. Nestled in the mountains of East Tennessee, we create apparel and gifts that celebrate the places we love most—peaceful lakes, winding rivers, mountain trails, cozy cabins, campfires, and the simple moments that make life meaningful.

Every design begins with an idea inspired by nature, adventure, and everyday life. From fly fishing and hiking to camping, lake days, wildlife, and mountain living, our goal is to create pieces that feel authentic, timeless, and made to be worn on your next adventure.

Unlike many large retailers, we create and produce our products in-house with great attention to detail. Each item is made to order using quality materials and carefully crafted so you receive something we’re proud to put our name on.

At Doe River Designs, we believe the best stories are written around campfires, beside rivers, on quiet trails, and with the people you love most. We hope our designs become part of those memories and remind you to slow down, explore often, and appreciate the beauty all around you.

Thank you for supporting our family business. Every order means more than you know, and we’re honored to be a small part of your journey.